Is Facebook Enough for My Business, or Do I Need a Website?
- Jul 18
- 4 min read
Many small businesses start with Facebook.
It's quick to set up, easy to use and can be a great way to share updates, photos and communicate with customers.
For some businesses, Facebook may even generate enquiries and recommendations.
But is Facebook alone enough?
For most small businesses, the answer is usually no.
Facebook is an excellent marketing tool, but a professional website or business page gives customers one dedicated place to learn about your business, view your services and contact you.
The best approach is often to use both together.
Let's look at why.
Can I Run My Business Using Only Facebook?
Some businesses do rely heavily on Facebook, particularly if they receive most of their work through word of mouth, local recommendations or repeat customers.
However, many customers still expect businesses to have some form of dedicated online presence.
When people hear about your business, they often search online to answer questions such as:
What services do you offer?
Where do you work?
What do previous customers say about you?
Can I see examples of your work?
How do I contact you?
While some of this information can be found on Facebook, it isn't always easy to locate.
A dedicated business page keeps everything organised and easy to find.
A website gives your business a permanent place online.
Unlike social media, where information is spread across posts and updates, a website presents your key information clearly.
Customers can quickly find:
Your services
Contact details
Photos
Customer reviews
Frequently asked questions
Information about your business
For many businesses, a website acts as a central hub that supports everything else they do online.
You can link to it from Facebook, Instagram, Google Business Profile, emails and printed materials.
What Are the Disadvantages of Relying on Facebook?
Facebook is useful, but it has some limitations.
For example:
Customers may have to scroll through posts to find information.
Important details can become buried over time.
Not everyone uses Facebook.
Your page design is limited to Facebook's layout.
You're relying on a platform you don't control.
A dedicated website or business page gives you one place where customers can always find the information they need.
Which Do Customers Trust More: Facebook or a Website?
Both can help build trust, but a professional website often creates a stronger first impression.
When customers visit a dedicated business page, they can quickly understand:
Who you are
What you do
Examples of your work
Customer reviews
How to contact you
This can make your business appear more established and professional.
Facebook is valuable, but a website often adds an extra layer of credibility.
Can a Website and Facebook Work Together?
Yes—and this is usually the best approach.
Facebook is excellent for:
Sharing updates
Posting photos
Communicating with customers
Engaging with your local community
Social proof
Your website or business page is ideal for:
Presenting your services
Showcasing reviews
Displaying your contact details
Giving customers one place to find information
Looking like a serious business
Many businesses use Facebook to attract attention and then direct people to their website for more information.
The two work well together.
Will a Website Help Me Appear More Professional?
For many businesses, yes.
A professional website or business page helps create a positive first impression.
It shows customers that you've invested in your business and makes it easier for them to understand what you offer.
A website can also make it easier to:
Share your business with potential customers
Add your link to your Google Business Profile
Include your website on business cards
Link from your social media profiles
Even a simple one-page website can make a significant difference.
For many small businesses, the best setup includes:
A Google Business Profile
A Facebook page
Instagram (if relevant)
A professional website or business page like PageNow
This gives customers multiple ways to discover your business while ensuring all of your key information is available in one place.
If you're a small service-based business and don't need a large website, a professionally built business page may provide everything you need.
PageNow was designed specifically for businesses that want a professional online presence without the time and complexity of building a traditional website.
Frequently Asked Questions
Is Facebook enough for a small business?
Facebook is useful for marketing and customer engagement, but many businesses also benefit from having a dedicated website or business page.
Can I get customers without a website?
Yes. Many businesses do. However, a website makes it easier for potential customers to learn about your business and contact you.
Does a website make a business look more professional?
For many customers, yes. A website provides a dedicated place to showcase your services, reviews and contact information.
Should I choose Facebook or a website?
Most businesses don't need to choose. Facebook and a website often work best together.
Is a one-page website enough?
For many service-based businesses, yes. A one-page website can provide all the information customers need.
How quickly can I get online with PageNow?
Complete the 5-minute onboarding form and your professionally built business page will be live within 24 hours.
Ready to Get Your Business Online?
PageNow makes it easy to get your business online with a professionally built business page—without the time, cost or complexity of building a website yourself.
✓ Live within 24 hours
✓ 5-minute onboarding
✓ Professionally built for you
✓ Just £6.99/month
✓ Cancel anytime
Get started today and let us build your business page, so you can focus on running your business.
