I Already Have Facebook and Instagram. Why Would I Need a Website?
- Jul 20
- 4 min read
Facebook and Instagram are fantastic tools for growing a small business.
They help you reach new customers, share updates, post photos and engage with your audience.
In fact, many businesses get their first enquiries through social media.
So if you're already active on Facebook and Instagram, do you really need a website?
For most businesses, the answer is yes.
The important thing to remember is that social media and websites serve different purposes.
Social media helps people discover your business.
A website helps them decide whether to choose it.
That's exactly where PageNow comes in.
Instead of replacing your social media, PageNow gives you a professional business page that works alongside it, giving customers one dedicated place to learn about your business and get in touch.
What Are Social Media Platforms Designed For?
Social media platforms are built to help people discover and engage with content.
They're perfect for:
Sharing updates
Posting photos and videos
Announcing offers
Answering messages
Building relationships with customers
They're designed to keep people scrolling.
That's great for visibility, but it isn't always the best way to present all of your business information.
Customers often have to search through posts to find what they're looking for.
What Can a Website Do That Social Media Can't?
A website gives your business one permanent place online.
Instead of relying on customers to scroll through months of Facebook or Instagram posts, everything they need is available in one place.
A PageNow business page can include:
Your services
Information about your business
Customer reviews
Photos of your work
Frequently asked questions
Contact details
Links to your social media profiles
It's organised, easy to navigate and designed to help customers quickly understand what your business offers.
Which Platform Do Customers Trust When They're Ready to Buy?
Social media often creates awareness.
A website often builds confidence.
When customers are close to making a decision, they usually want to learn more about the business before getting in touch.
They'll often look for:
Information about your services
Customer reviews
Photos of previous work
Contact information
Answers to common questions
A professional website brings all of this together in one place.
For many customers, it helps reinforce that your business is established and trustworthy.
How Do Websites and Social Media Work Together?
They complement each other perfectly.
Think of it like this:
Social media helps people discover you.
Your website helps them choose you.
A common customer journey looks like this:
Someone sees one of your Facebook or Instagram posts.
They become interested in your business.
They click the link in your profile.
They visit your PageNow business page.
They learn about your services, view your work and contact you.
Rather than replacing social media, your website strengthens it.
Can I Link My Social Media to My Website?
Absolutely.
In fact, you should.
Every PageNow business page can include links to your social media profiles, making it easy for visitors to follow your business.
Likewise, you should add your PageNow business page to:
Your Facebook profile
Your Instagram bio
Your Google Business Profile
Your email signature
Your business cards
This creates one central destination that customers can visit whenever they want to learn more about your business.
For most service-based businesses, the ideal setup is simple.
Have:
A Google Business Profile
A Facebook page
An Instagram profile (if relevant)
A professional business page with PageNow
Each platform plays a different role.
Google helps customers find you.
Facebook and Instagram help you engage with them.
PageNow gives them a professional place to learn about your business and get in touch.
Together, they create a strong online presence without unnecessary complexity.
Frequently Asked Questions
Do I still need a website if I have Facebook?
For most businesses, yes. Facebook is excellent for engaging with customers, while a website gives you a dedicated place to present your business professionally.
Can I rely on Instagram instead of a website?
Instagram is a great marketing platform, but it isn't designed to replace a professional business website.
Why is PageNow a good companion to social media?
PageNow gives your followers one place to find all of your important business information without searching through posts or profiles.
Can I link my Facebook and Instagram to PageNow?
Yes. You can include links to your social media profiles on your PageNow business page and add your PageNow link to your social media bios.
How quickly can I get a PageNow business page?
Complete the 5-minute onboarding form and your professionally built business page will be live within 24 hours.
PageNow is ideal for sole traders, freelancers and small service-based businesses that want a professional online presence without building a traditional website.
Ready to Get Your Business Online?
PageNow makes it easy to get your business online with a professionally built business page—without the time, cost or complexity of building a website yourself.
✓ Live within 24 hours
✓ 5-minute onboarding
✓ Professionally built for you
✓ Just £6.99/month
✓ Cancel anytime
Get started today and let us build your business page, so you can focus on running your business.
